The Path of Least Resistance
These common scenarios with FBO/General Aviation business owners can create an extremely challenging dilemma in which many ultimately choose to take the Path of Least Resistance in attempting to sell their business. Instead of focusing on the task at hand, executing a method that would give them the greatest chance to produce the highest financial return, or that could increase the effectiveness of their time exponentially; they opt not to do the preliminary work that is required to Communicate the Substance and Value of their business to prospective buyers.
In most cases, aviation business owners won’t take the steps necessary to evaluate their situation, organize critical information and materials, research the best ways to market their business, or identify the most important and marketable aspects of their business so it can be presented in the most professional way possible to prospective buyers.
And, in rare cases, a few owners with whom we’ve crossed paths have even mastered the techniques and political acumen required to deal with their Airport Authorities on issues involving long term airport leases and operating rights.
Then, by ignoring a few simple issues related to the Timing of their sale and their prospect base, they inadvertently limit their pool of prospective, interested, and/or qualified buyers because they’ve imposed limitations on the Selling Process, right from the beginning.
Consequently, these unconscious actions may also serve to limit their potential to sell at the highest price because they chose to present a haphazard, disjointed, and incomplete package of information to a pool of prospects that were already narrowed in the first place. Hence, they lose control of the sale process altogether.
It’s Time to Act!
So, if you’re contemplating the sale of your FBO or Aviation business, and any of these scenarios sound familiar to you, It’s Time to Act!
Give us a call or email today to see how we can assess your situation and get your business ready for market.